Social Media Optimization

Social Media Optimization is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. You see, your product or service might not be presently known to the public and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new approach to Word-Of-Mouth marketing. SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service.
Before your Social Media Optimization campaign gets into full swing an organized SEO campaign should be put into place to have the highest-ranking site for the terms that you will be promoting. Once you have ranked your site for all of your pertinent keywords you will be ready to receive all of the new searches.
When you mate the two concepts above together you have what we call in the world of Social Media Optimization, “A Slam-Dunk”. 
Social Media Optimization is the be-all and end-all to Word-Of-Mouth marketing. Get in front of your peers and market sector with the innocence of a newfound friend. Then deliver the ultimate marketing punch before they see it coming. They’ll never know what hit them and why they ordered it!
Social Media Optimization goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we can measure user engagement.
This is a no-brainer. Gone are the days when you needed to estimate how many people saw the commercial. Gone are the days of pre-roll video on websites when again you had to estimate if they turned away while your ad ran. This is a completely different approach. Let us figure out the direction for your new program material based on actual data so that you can leverage a “new to you” but “previously existing” audience, which is ripe for the picking. 
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

Forum Marketing – This is popularly known as foruming. We help you in becoming an integral part of the most active forums on the internet. We select the forums that are relevant to your industry or niche and your target market.
Blog Marketing – Weblogs or blogs have become active, involved communities on the ‘net. Blog marketing is now an effective way to build your online identity and create brand awareness. We target lively, high-quality, relevant blogs.
Article Writing and Article Submissions – Article writing and submission is a tried-and-tested tool that establishes your expertise and creates online brand value for your business. We provide you with well-written and well-researched articles that can help you create that much-desired online brand.
Online Press Release Writing and Distribution – Press release writing is another powerful tool that can help boost your exposure online. The press release should be engaging and have that "creative punch". We help you create attention-grabbing press releases and distribute them to various news portals..

Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
There are two categories of SMO/Social SEO methods:
(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is often at times implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship..

Social media optimisation (SMO) is the process of promoting your site or business through social media channels. It is a powerful strategy that connects you with your target market in a manner that no other marketing avenue can.
To ignore social media, is to ignore your customers.

The challenge is simple, but the task is unrelenting. How do you as a business keep up with the latest trends in social media? How do you monitor what’s being said about your brand online? How do you optimize your social media presence and take advantage of the opportunities provided by Facebook, Twitter, Youtube, Digg, niche specific forums, Blogs, etc.

That's why we are here.

Although we mostly run customised Social Media Plans that include Facebook Strategy, Facebook Applications, Twitter Campaigns, Community Building, we have devised SMO Start Up plans to launch your brand into the world of Web 2.0.