The basic eCommerce Marketing principles have remained the same since the preliminary days of internet and eCommerce boom – bring the visitor to your website and convert the visitor to a customer. Though the entire eCommerce Marketing and Promotion has evolved around this same basic ideas, the internet evolution, increased competition (Read: cut-throat competition), changes in user behavior with more internet savvy users, etc. have changed the methods, means and effort required to make your eCommerce Website a successful business – research shows that more than 90% of eCommerce Websites are not living up to their full potential.
What does this mean for you?
If you are a small and medium business enterprise, a Wrong eCommerce Marketing Strategy means a continuous increase in eCommerce Marketing spend to bring more and more traffic to your website, hoping it to convert. Not using the most current and Smart eCommerce Marketing is the primary reason for most eCommerce failures with most eCommerce Websites unable to recover the cost of acquiring a customer from their sales.
This is where we come in
Our eCommerce Marketing Strategy revolves around using the latest Search Engine Optimization and Marketing techniques to bring most relevant visitors at lowest possible cost, using the most recent user behavior and site usability trends to convert the visitors to shoppers, diligent use of eCommerce site features to increase sales per order and repeat sales via eCommerce Promotion and Customer Service. This has proven to increase ROI, improve Sales - on an ongoing basis. Our eCommerce Marketing strategy is primarily divided into 3 groups:
1. Bring the Visitor to your eCommerce Website
- Search Engine Optimization
- Search Engine Marketing (PPC, Text/Banner Ads)
- Product and Category structure for effective Product Rankings
- Google Products and other comparison shopping optimization
- Online Classifieds
2. Entice the Visitor to purchase (convert visitor to a customer)
- Site effectiveness, appropriate Call-to-Action areas
- Shopping Cart Optimization
- Promotions, Coupons, Sale - motivation for visitor to purchase
- Customer Connect – emotional content
- Increase Sales Per Order - associated products, customer recommendations, reviews
3. Repeat Business - bring the Customer back
- Customer Service
- Newsletters reminding them of upcoming promotions, New Coupons, Seasonal Sale
- Feedback Mechanism
Why be Left Out?
Contact Us and take advantage of the proven eCommerce Marketing& Promotion strategies to make your business a Success!
Call us at +919214328821,+919251458028 to get started right away!
+919251458028
