There is more to optimization of an eCommerce Website than a normal website. There are multiple reasons for it - direct relation to sales & profits, intense competition and the very nature of an eCommerce website. eCommerce Optimization not only involves all regular SEO methodologies but also involves eCommerce specific site optimization and offpage activities. The effective use of all the methods available and innovative techniques is key to the success of an eCommerce Website or Business.
What if your eCommerce Website is not rightly optimized?
If your eCommerce Website has not undergone thorough eCommerce Optimization, you might find that nobody reaches your website (poor Search Engine Rankings) or you have enough traffic to boast but no sales (poor conversions) or you have enough traffic and conversions, but the cost of acquisition is so high that the business is not profitable (low ROI).
Here is how we do it
Our eCommerce Optimization Strategy is designed to deliver highly relevant traffic to the eCommerce Website which results in higher conversions improving ROI. Its a combination of several factors as described below:
- eCommerce Web Design and Usability Considerations
Highly optimized eCommerce Website Design with easy and effective navigation, product display, easy to locate purchase options, shopping ease, right information in call-to-action areas, image optimization for fast loading product and category pages, etc.
- SEO with eCommerce in perspective
SEO for an eCommerce Website is handled differently beginning from the keywords to select (type of keywords to select for category and product pages), priority of optimization in terms of category, sub-category and product pages and optimization of each of the category and product pages.
- Shopping Cart Solutions and Optimization
It is important to choose right Shopping Cart solutions to be able to achieve rankings and traffic much faster. Various shopping cart solutions are available including Zencart, osCommerce, Virtuemart, x-cart, etc. We have our developed tools/plugins which allow edit/update of SEO elements in these shopping carts and also implement SEO friendly URLs for the eCommerce Website - both very big and most common shopping cart SEO issues.
- Commerce Marketing efforts
Apart from achieving top organic rankings, for an eCommerce website, it is important to optimize Google Products and other comparison shopping networks. More innovative SEO techniques including RSS, blogs, Online Classifieds, etc. result in an increase in highly relevant traffic resulting in increased sales and improved ROI.
Why Risk Revenue?
More than 80% of the eCommerce Websites are not delivering to their potential. Why risk increased revenue when you can have eCommerce Optimization Experts to take care of your eCommerce Marketing & Promotion needs.
Contact Us and take advantage of the proven eCommerce Marketing& Promotion strategies to make your business a Success!
Call us at +919214328821,+919251458028 to get started right away!
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